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Innovation Strategies- how to ensure they don't fail

· Organisational

An Interesting article that explores the many approaches to "innovation strategy thinking".

From design thinking noting IDEO's d.school approach as an example, to Clayton Christensen's 'Innovation Dilemma'.

His extensive studies explored the habits of innovative entrepreneurs and executives to determine why their companies were at the top of innovation. He determined they actively engage with products, observing customers, talking to a diverse group of people and experimenting with different ideas.

For more on this see www.thecreativecatalyst.com.au/books-to-build-from

But of most interest from this article is the diagram below, noting a number of strategies. The trick is to match the right type of problem with the right type of solution.

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