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What Creativity Means for Business

· Organisational

Critical thinking isn’t about being critical and negative. It’s about asking the right questions and challenging out-dated assumptions. The world is changing and making sure everyone in your organisation is empowered to challenge the status quo is a big step towards making sure you stay ahead.

When you hear the word creative, what comes to mind? For many, it’s art, design, literature, dance, theatre, filmmaking, and other forms of the arts. In a business context, you may think of the graphic designers, brand creators, and writers from the creative departments. If I say creative industry, many will assume I’m talking about an ad agency, design firm, entertainment company, or arts organisation.

 

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