Return to site

Creativity’s bottom line: How winning companies turn creativity into business value and growth

· Organisational,Creativity Tools

While this article does have a sales/marketing emphasis, there's no doubt that that McKinsey’s analysis has demonstrated a quantitative measure that could be used to examine the linkage between creativity and business performance.

Top-performing companies use four key management practices to turn creativity into value.

All Posts

Almost done…

We just sent you an email. Please click the link in the email to confirm your subscription!