Disney CEO Bob Iger once stated: "The heart and soul of the company is creativity and innovation." Companies today need a constant influx of creativity to rise to the top or even just keep up. Not everyone wants to head to Colorado for brownies or go off to Burning Man to expand his or her mind. Still, with all the stories of entrepreneurial disruption, many leaders are feeling immense pressure to be more creative to get ahead of the trends. Even if you choose to remain grounded in practicality, this shouldn't stop you from harnessing creativity for success.