Book Due For Release in 2021
Creativity is the most fundamentally human of qualities, a unique trait of our species and the most important asset we have. It enables us to plan a future, to imagine what’s possible and to imagine requires creativity.
Combined with your brain’s 80 billion neurons you’re geared to have a creative advantage in life, to be your best self. Our ability to creatively problem solve provides us with a competitive advantage that can be applied to both everyday and more confronting life challenges.
But how many of us neglect creativity, either due to a lack of skills or by holding on to the myth that only a chosen few were borne to be create.
The Creative Advantage recognises the complexity of modern life and provides practical ways to tap into creative problem solving techniques applicable across all aspects of life.
Through a deep dive into the science that fuels creativity, The Creative Advantage takes the reader through eight key areas:
The Creative Advantage demystifies creativity by drawing on the latest research from the world’s most renowned experts in the fields of neuroscience, cognitive psychology, social science, psychology and education to demonstrate the profound and transformative impact creativity can have on the way we parent, educate, work and age. This science is translated to unlock the power of the brain’s creative capacity and encourages reflection through self-assessment activities.
It will leave you inspired and ready to tap into positive peak experiences, get into the ‘flow’ of everyday creativity that contributes to happy and fulfilling lives, face everyday problems with a renewed creative response and overall stay curious to set off in new and exciting directions.
The Creative Advantage will give you the edge in life, increased confidence to change your personal circumstances and in doing so, the world around you.
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