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What Creativity Means for Business

· Organisational

Critical thinking isn’t about being critical and negative. It’s about asking the right questions and challenging out-dated assumptions. The world is changing and making sure everyone in your organisation is empowered to challenge the status quo is a big step towards making sure you stay ahead.

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When you hear the word creative, what comes to mind? For many, it’s art, design, literature, dance, theatre, filmmaking, and other forms of the arts. In a business context, you may think of the graphic designers, brand creators, and writers from the creative departments. If I say creative industry, many will assume I’m talking about an ad agency, design firm, entertainment company, or arts organisation.