• Why are some people just so creative?

    Learn how to get the creative advantage

    The Creative Advantage:

    How the intersection of science and creativity reveals life’s ultimate advantage


    Through a deep dive into the science that fuels creativity, The Creative Advantage is the first in a three book series that responds to the central question “why are some people so amazingly creative and why do so many of us think we’re just not creative?


    This book is founded on the premise that creativity is a learned skillset and can be enriched by the latest science. It’s curated from the latest peer reviewed research from the world’s most renowned experts in the fields of neuroscience, psychology, social science and education.


    The neuroscience points to the growing understanding that while most of us may be born with more or less the same brain, our capacity to use it can be strengthened throughout our life by the way we strengthen our creative abilities.


    The book explains how we can rewire our brain, understand our motivators, modify our behaviours, boost our skillset and instil habits to give us a creative advantage in this rapidly changing and competitive world.

  • Comes with a free Activity Guide translating the science to unlock the power of the brain’s creative capacity through practical and self-reflective activities.

    About This Book

    This book reveals the science that’s building our understanding of why some of us are more creative. What happens at the intersection of science and creativity is no longer a mystery or based on myth. Of even more relevance, creativity is a skill that can be learnt and practised, with studies showing that creativity is close to 80% learned.


    The objective of this book is to lay out the science behind creativity, to not only appreciate our creative potential but to give us all the motivation and the tools to obtain a creative advantage in all aspects of life.


    Unlock the amazing potential that lies within your brain. Once you understand the elements that contribute to creativity, you can transform the way you engage in the world. Turn off your autopilot, be actively engaged rather than a passive observer of other’s creativity, and learn what you can do to live your best creative life.


    This book is divided in to five sections:

    • Section 1 provides an understanding of the changing world we have entered and why we need to develop creative thinking skills, particularly in young people.
    • Section 2 provides a foundation to the many aspects of what creativity is, why it developed in humans and the elements we can influence to build our creative capacities.
    • Section 3 highlights how we can create the conditions that enable creativity, particularly those we can influence from today.
    • Section 4 has identified the key areas that enhance both our brain health and its capacity to be creative and then how we can introduce these into our daily lives.
    • Section 5 provides tools, activities and a way of creating your own personal creativity roadmap.


    Download a free chapter sampler


    Chapter 1

    Chapter 2


    Buy Your Copy Now


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