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It's virtually an article of faith that creativity is essential in business. But what's often missed—even amid the chatter around startups' edge in innovation—is how small companies can often gain a creative lead, too. To be sure, innovative thinking demands creative thinking, but it's a mistake to conflate the two, which often underestimates small companies' strategic advantages.
https://www.fastcompany.com/3060119/two-creative-advantages-small-companies-have-over-big-ones
