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Creative Advantages Small Companies have over Big Ones

· Organisational

It's virtually an article of faith that creativity is essential in business. But what's often missed—even amid the chatter around startups' edge in innovation—is how small companies can often gain a creative lead, too. To be sure, innovative thinking demands creative thinking, but it's a mistake to conflate the two, which often underestimates small companies' strategic advantages.

 

https://www.fastcompany.com/3060119/two-creative-advantages-small-companies-have-over-big-ones

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