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Creativity is as much about what we do as it is how we do it

The Creative Advantage Life Cycle is here

· Book Review

The Creative Advantage books and online programs demonstrate that we’re all born to be creative. It’s a necessary and innate ability, with an evolutionary basis that natural selection has favoured, to enable us to mix things up to stay on top of what life can throw at us. Like any ability, while we have a certain capacity, we can learn and improve them.

"The Creative Advantage Life Cycle -Enhance your creativity throughout all stages of your life",  reveals how creativity leads to the powerhouse of innovation, helping us all to use these learnings successfully in both our personal and professional lives, to influence organisational cultures and more broadly, society. But creativity is also visible in those seemingly small decisions we make daily, and this ‘little-c’ everyday creativity can be influenced with the creative techniques outlined.

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The Creative Advantage Life Cycle  book and online programs show us how can we nurture and take advantage of our own individual creative abilities to solve the little and big progblems we face throughout our lifespan. 

Let’s start by defining what we mean by a Creative Life Cycle.  

A life cycle is defined as the developmental stages that occur during an organism's lifetime.  For us humans, this program highlights the major stages of the life cycle as pregnancy, infancy, the toddler years, childhood, puberty, older adolescence, adulthood, middle age, and the senior years.    We know that with proper nutrition and exercise, we can ensure good health and mental well-being throughout our lifespan. 

But where does creativity fit into this?    

The programs explores how we can utilise creativity to proactively enhance every aspect of our life from the early years, schooling and further education, work life, as well as our health and well-being as we age.    It also recognises that we can all be challenged during these life cycle periods – we can be juggling roles as parents, combined with a demanding work life and the needs of ageing parents, leaving us somewhat overwhelmed and impacting on our mental and physical well-being.    

It understands the complexity of modern life and aims to help you tap into practical creative problem-solving approaches to support you across the crossroads we’ll meet in our lifespan. 

This is explored in three separate online program, or purchase the book for a complete overview.  As educators and parents, we’re discovering the role creativity plays in development and learning, with educational psychologists identifying that the creative process underpins classroom learning as well as critical informal learning from speaking our first language to engaging in group play.

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As leaders we can have more impact as we learn the skills of effective and creative leadership to enable us to manage the challenges faced by our workplace teams, organisations and the society at large.

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As maturing adults we can tap into positive peak experiences, the ‘flow’ that contributes to happy, healthy and fulfilling lives, as well as face everyday problems that require creative responses.

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We must nurture and take advantage of our own individual creative abilities if we’re to solve the pressing problems facing our world. This ultimately is the objective, to lay out the science behind the apparent mystery of creativity, to not only appreciate our creative potential but to give us all the motivation and the tools to obtain a creative advantage in all aspects of life.