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Why three books?

The Creative Advantage Book Series

· Book Review,Updates - News

The Creative Advantage Books Now Available

I’m very pleased to announce that all three books are available starting with ‘The Creative Advantage: How the intersection of science and creativity reveals life’s ultimate advantage’.

Through a deep dive into the science that fuels creativity, The Creative Advantage is the first in the series that responds to the central question “why are some people so amazingly creative and why do so many of us think we’re just not creative?

This book is founded on the premise that creativity is a learned skillset and can be enriched by the latest science. It’s curated from the latest peer reviewed research from the world’s most renowned experts in the fields of neuroscience, psychology, social science and education.

The neuroscience points to the growing understanding that while most of us may be born with more or less the same brain, our capacity to use it can be strengthened throughout our life by the way we strengthen our creative abilities.

The book explains how we can rewire our brain, understand our motivators, modify our behaviours, boost our skillset and instil habits to give us a creative advantage in this rapidly changing and competitive world.

The Creative Advantage comes with a free bonus Activity Guide (book 2) translating the science to unlock the power of the brain’s creative capacity through self-reflection activities.

The third in the series, “The Creative Advantage Life Cycle: Enhance your creativity throughout all stages of your life”, due for release in early 2021, recognises creativity is the most important asset we have. From the way we manage our work life and conduct business, to how we learn a new skill, model behaviours for our children and shape the way we age to express our unique selves, the creative brain has no limits.

By broadening the applicability of creativity and recognising how it can elevate us both personally and professionally, we can start to realise the enormous reach we can have as parents, leaders, educators and in everyday life.

We can establish the foundations of the creative advantage.